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This post is the personal opinion of the author. A Web page that is published, the reader expects of itself may and should be judged by their sacrifice, the reader.
A.
Nota: The starting point here was the situation after the call to the Messages tab
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first So far
bored us the financial newspaper's website as a dry, perhaps too familiar, concise information resources. The old aunt was börsenblatt.net Although pimped over time, there was word-clouds that are surprising, however mediated and stupid information about the links between statistics and meaning in the work area of the book trade, all sorts of strange attempt has been made about the proud presentation more well-intentioned as a mature student works in a prominent position as a kind of abortive Wiki, an almost never-used dialog system hoped to develop into one day on Dialogue Forum, in color and gesture most embarrassing zurechtgemotzte photos there were, positively and triumphantly smiling, optimistic and manipulative portraits - but the whole thing was clear, serious, clever and with some exceptions formulated in a deeper sense of decency - in short, a sensible, not just mediocre, in its way quite endearing about page.
I have visited every day and had hardly ever regret this.
cherished in such places would not be like to know changed. If a site is old accustomed but then rebuilt from the ground up, we look closely to try out the new chairs and check the coffee from the new machine wisely.
second
börsenblatt.net is the new, measured-quiet revisionist desires of the reader, a disaster.
could use this ruling leave it at that. It may be worthwhile, however, unravel a few reasons. To work.
in mind we are happy with 19 (nineteen) fat and prominently printed tabs to come, we are still in the page header, 9 graphically somewhat withdrawn register additional tabs. Before we read the get the first article, our eyes tormented by 28 clickable to select areas.
than a third of the total site area on the first call of the (always yes but first clicked) tab "News" is given away by titles and Registertaben, trashed, wasted.
You can use the method of "marking" work, set down so short appetizers the content of messages once in a short form, and be confident that the reader those contributions that interest him personally, click to read on and call is. Who is willing to take a minute to be an editor, content, or content of the article to get across in short - who also appears to have spent too much effort to do that painful process to bring just the beginning of the text mechanically, garnished with the ominous three dots and the words "to read more click here. Here is a milder form of such cruelty applied - stubborn is in fact any paper summarizes progress made, curiously clumsy, as in the German paper with the notion of "Every student should at the beginning of his essay summarized in two sentences the content Only then can begin the review. ".
This can make it that way, if indeed must be. But with the oversized red headings such is clear, albeit boring and stubborn approach undermined. The advantage of such "teaser" is still the possibility of a * fast * his first information, an overview! But if I completely absurd application of typography and graphic accounts only for 2 (two) articles on the first screen of the reader knock, then I run my system ad absurdum.
is anything at all graphically in the bucket. Of course I can with bright white or slightly graying, very light background work, the old site has been good to see. Then I must oppose this rather intrusive brightness but relatively compress typography, it is not everything appear bright. The basic laws our eyes have been violated grossly by the new website - it's also because of the many bright open spaces,
anything strange flighty, verflatternd, approximately advised
as single white flag, the caption faded long ago, we see intrusive red-header parts and a disjointed body of pale, more precisely - fragments, text stub. All
always under the prominent and intrusive structure of the 28 tabs.
can be visually quite unsatisfactory in such situations to a last resort funds and taut lines and box design support in the run-down, ailing structure move. This process has been led here by plug ugly blemish ad absurdum: Solid lines alternate with those dreaded dotted lines that seem almost identical pattern always irritating, what can be observed in some books databases very beautiful.
The basic outline on a wider left and a narrower right column acts strangely discordant, no talk of golden section. The two columns are too close together to set hard, strange, almost manic arranged underlaps gray (of course in the morgues-violet light gray) exacerbate the visual chaos. Here, the children were let off steam in the pre-garden - or how should the reader the Change from red and black headlines in the two columns interpreted differently?
"Service" and "Navigation Summary" at the foot of the page will then only be embarrassing - and indexed worst shoemaking, rotten beneath contempt.
We already know what the misfortune worm was intended in the design. By a "mixed bag" of contributions to the advertising-friendly page design, the reader should feel as a colorful patchwork of the page in which he likes staying. In this page, but he keeps on not, he flees.
third
This should be followed by a content analysis of the new website, we now know so the many Work areas of the Association very well and know from years of reading, what are types of information and expect contributions on any subject to how often. In terms of the weighting of the practical work of booksellers, publishers, booksellers, etc. are the worst flaws of the new approach to looking at the content side, in the factual arrangement, the thematic nature, short of the SPC.
title to all, measured the new page design. The specialized reader wants those honest, straightforward information that was offered to him formally and thematically, the old website.
is My overall rating: tastes from formal, graphically an imposition, journalistic strangely childish and clumsy, confusing. Thematically, and in the factual outline, based on the use by professionals, a single blunder.
B.
In the illustration, when reading reports of individual, if the reader has arrived at the destination so to speak, catch the eye, the following points:
a)
Although a moderate form of several since the Euro book most hated sins "arterial blood red" is used, it still remains an intrusive warning color which appears in this way is totally inadequate. The headings are red, as it now once a bookseller area is the case of a rule rather boring, rather boring, factual issues that bear everything except the "appreciation" by blood-red headlines.
b)
The all too ample line spacing can scroll the user what this loves tend not to, but above all have the mouse wheel for specialized texts are ready, well and happy in a look that could be read on one page and should. Even more so, because most reports, it seems to have changed nothing, is too short, too short, too lacking in detail, see the page about the Swiss digitization. This topic is but for our daily work and (unfortunately) for the strategy of our industry highly important as a * principle * - from the subject can and must be learned a lot for the antiquarian.
c)
is really distressing here now, reading the retail report, the retained third reduction in the whole website. I'm standing right by the additional information - in themselves, they're quite useful - incorrectly. This must be solved quite differently. In its current form
* the eye loses while reading the article
to the right, consistent effort is required to Lesefluß the left of the article observed. Being right again, we have already said, the mania of the "free space" that knows too much to bother. If we had right such as a tight dark text (Of what we should keep God), the fault would be reading the text but left less annoying than just the right through the white fields.
d) The
Gleitwerbung above cheeky . I could not talk yet, because I use an ad blocker. What, please, should proceed in the poor reader who wants to read in refined moving and twitching advertising the contribution in kind? does any advertising at all, even the little box for Mr Reiss, the high white monochrome very annoying, pushy, rude. Of course it must be advertising in this situation but graphic metered rather soft.
for the possible use of the photo "Yesterday in Frankfurt - The new website is finished" We thank the Swiss television, which owns the copyrights.
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