.. Decorative interior from Kiel and elsewhere in the determination of lunar prices
The following is sober and unfriendly. This can hardly do otherwise in view of the topic.
first
explain what I want to go back to a whole battery of tests. As a trained sociologist, I know half-way, as tricky and diversified one has to plan experiments in social services, where lurks the notorious shallows and traps and how to use the risky Most sensible use of statistics. You will trust me, I'll spare you that is the exact description of the experimental processes that underlie these considerations, and come hastily to the results.
First, some necessary definitions. We speak not of 'the titles are from the value of her auction capability. Close at cautious approach We are covers over 100 euros.
I also limit from title particularly attractive, looking for subjects, even if their value should be far less than 100 €. Every book about about heraldry, railway practice, Heidegger or older Bavarian local client can be classified enjoys as a white raven special rights. Unfortunately, these are at best 2-3% of our books. Maybe should also books that are set by the printing date younger than her 10 years are excluded, of course, I have my doubts. Certainly excluded from the following discussion of inventory is our * real * professional booksellers with proven specialized collections.
What remains remains when we apply all these exceptions, at least for 90% of our stock.
second
For this 90% is that their sales are on the books databases currently in a shameful, even in a frightening way low. The further out the date of printing, the more shabby is the sales quota. With solid bibliographised and illustrated, carefully located in the lower price level titles medium subjects before 1933, the rate decreases to below 1%. is (For the dark years 1933-1945, we know this complicated special rules regarding the paragraph.)
A paragraph margin of less than 1% for the top of the defined 90% of our book collections easily awful! This fact makes the adjustment, the title recording and managing our product not only economically senseless, no, far worse - it makes us ridiculous, stupid, genasführten Halbdebilen to idiots of the economy to naive Hansele the country. For every rule of three-bill us the senseless such action resulted in mind when we look only wanted to n. But what happens? By cross-financing, ie by offsetting the income from the above-named 10%, we ourselves obscure the view of the realities.
Our poetic colleagues Plocher and Wimbauer in thinking about astronomical prices
I wanted to initially not believe it, especially as you get from colleagues, a number of reasons, simply no clear information with this - the shame, to look to the cards can be to admit that they themselves what braiding, may be the main reason for such secrecy. So I pushed after several attempts, it did not fail also to photos, prices controlled even more sharply - same result.
in brackets: If the databases publish their sales, which are quite impressive indeed they do, they hide the fact that it is almost exclusively to sales from the above-mentioned 10% of the total stock. Everything else is like lead, and has been for years.
third
What is the reason for this?
can be no question that our books portals "unknown" were. About ZVAB, despite his fulminating code name, well known among many people buying books. The acquisition of books over the Internet at New Books has become so obvious that a "fear of strangers" before this distribution channel in Altbüchern can not be the reason. Not even the "high price", because again and again attempts were made with some radical price reductions, without the sales of older books had improved significantly.
When he applied the necessary tact able, then each of us the reason of paragraph misery find themselves empirically. He has only the bibliographical and historical knowledge at all of our customers, always related to their areas of interest that query. For me, to which I am (unfortunately) never prevented result from any human clock, for the vast majority of customers that their
* retrobibliographische knowledge, based on its collection and area of interest
of quite startling poverty is indeed very often completely absent.
The good people who can not care for amateur researcher or university professor, those older titles that we offer them unraveled so loving, so do not visit in the database and order because they do not know. Even if they are they naming the author or title her in a position they do not know the content, or - more important - the importance, the value of the book within their subject or collection area.
We need to visualize, it will lead us always in mind: The title that we are recording and into the net put, can we use the technical user, place and the subject collector is not very often in its meaning, yes - he can not even to name him not identify.
What to do if this should be? (Make sure poison, it is so). The databases
know the problem, of course, conceal us this knowledge but almost always. They turn to crutches such as "subject search", "Indices", but who are unfit to rule. Who will like scrolling through 850 songs on the "provincial Roman Archaeology"? Who can find your way around in the course of the decades long since changed terminology buildings of a past century?
4th
I kindly request for a digression. Two factors we take into account sufficiently in our business considerations - the cost and time involved in the shipping and billing.
Who made up as a collector buys a book stock over the Internet by individual order of titles that has a very considerable burden Porto to wear, and individually for each book. And our time spent in transit, we can delegate even partially, is greatly in total - because time is on a book to apply again and again.
5th
The result of all my attempts is: The entire distribution system must be changed, as far as the 90% of our book collections, we have defined above concerns. The change I propose is as radical as it is effective
The bookseller has to offer from a single book, from the single point of delivery, go to the offer of umwechseln
* subject lots.
This is contrary to the buyer, the (still) do not know what are the older title of his field of expertise to provide the know, however, that it basically "everything" to interested.
The Losangebot looks like that in the 45-second procedure, which we referred in the previous blog post, a numbered list of the offered subject title is created. These are some photos made, then a single price is formed.
The antiquarian is so in the future before:
a) he divided the Gesamtrbestand and all new acquisitions in accordance with sound, the reality of the collectors large and small areas. However, middle antiquarian about the 80 groups will be.
b) the top 10% excluded He edited the title as before individually. All the rest, he collects some time until he has about title of a Fach-/Sammelgebiets 10-20-30. It lists the titles (45 sec process) that makes some scans and forms a convolute price.
c) the database of the future shows only expensive bzw.besondere E to hopping Title and the remaining 90% they offer in the form of K on onvoluten.
6th
So far, so clear. Where then are the problems? First, the fact that we at the price of each individual book of about 90% grade. 50-70% have to cut. This step is already overdue. It must not pass a pharmacy prices in the book database and another, cheaper, by Ebay. Ebay is in many cases, actually produces the market price determined by supply and demand, not always but often. revolutionized
If we can lead the customer to convolute the purchase, they get used to it, once title to own several times to purchase less desired track with, then the now so painfully sluggish sales of the older 90% . The necessary, painful price cut is definitely worth it.
right: even astronomical prices (no, I say nothing to)
Because then we can submit non-structured bibliographic records halved, the track record time. Booksellers with poor knowledge of books are classify a lot of time to spend their titles in the right subjects. In this way (and not by the mischief-quality bibliographic records ") is a core peels out clever, better, antique books with good knowledge in content, while the box slides to give up very quickly.
Customers, even those that have been very conservative buyer, can be overcome by a first Hemmschnelle surprisingly well get used to the new distribution channel. Put it in any book collector and a little of the librarian and the dealer. The handling of papers belonging to fun!
7th
I think my colleagues well enough to know in order not to fear that there is a reason for persistent refusal of the new sales method - namely, that they must agree to a radical reduction in prices of the earlier 90% stocks. The antidote is a thorough analysis of the current paragraph of that title. If that is done, the antique dealer then agrees not only grudgingly, no - it accepts the new system with flying colors.
the time of the single paragraph of our defined above 90% - Title of university libraries oer other discipline-is largely over. On individual orders from private customers is even less hope. - On the new way we are also the unbearable multiple tracks Lord, additionally block the sale of old stocks. Boehn, the dance ...
to pastures new, then? Definitely, yes! Also, because we can then devote more time and love for the remaining above 10% of those books that deserve our attention from the sales and value her. must
an admonishing finger or I have - who believes there is also the 45 seconds of the exact title entry in Scheme Citavi / Wiesler / save Mulzer, who "mixed 20 older titles for electrical engineering" that is simply intends to offer - the shipwrecked. The system of convoluted sale requires absolutely precise, short title determination and full-text search on the part of the database in all listed securities of each bundle.
Now this is a dry, barren post has become. Since it would be much more comfortable now with Mr Plocher, illuminating Wimbauer in literary and even RFMeyer. Ancient crocodiles are more unpoetic.
0 comments:
Post a Comment