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editor beasts delighted us in the financial newspaper with the following request:
"How is a directory or catalog description look ideally What will be the communication between customers and antique shops as the teaching? appearance of information? Look at customer Antiquarian homepages or known mostly only on the platforms? Will books by the major search engines looking for? Customers want to print advertisements, as well as lists and bookseller catalogs, or rather electronic newsletters and individual contact? Customers want their books search lists to pass on to antique shop, to not even on the Internet or elsewhere look to? "
The survey is expressly to the customer, not the dealers are in demand, but private and institutional buyers, occasional and regular.
to was hoping the fact I quote, a solution of the great mysteries question the booksellers us so much on your mind is burning, "... antique actually know what to expect book collectors and casual buyers of antiquarian books by the Antiquarian Book Trade?"
Now can you look at the praise and lists of deficiencies, the trouble and wishes from clients seek not simply quick Anglo wobbled pseudo-surveys. It is yet to apply some rules beginner in market research, sociology and psychology, at least in wiki-scale. The high school students today learn in an intensive course of the 12th Class.
For the particular case of the antiquarian book trade, the most important considerations are to design on paper quoted volatile, in something like this: first
must be a serious catalog I break down the wide field of possible questions and therefore the extent of making clear in the first place. The customer is overwhelmed when I ask simply "what do you want", because he overlooks the complicated relationships usually do not. The financial newspaper at least halfway to some possible issues, but that is absolutely not in that form.
I have the customers, the question I want to clarify that he was on the question of useful property, indexing, book on the breakdown of topics for the formal design of catalogs and lists, to the graphic usability of the databases, the nature the state description, can speak on the desirable extent of scans also performed and how to handle the antiquarian with telephone inquiries, with search requests, complaints and discounts, the relationship Laden visit to Internet purchase, the style of the store layout, the cooperation of booksellers from the perspective of the customer, to the idea of website alliances from the perspective of the customer, the problem of digitization of older titles ... ...
sees all this he asked the buyer, initially in fortuitous personal clippings and also answered only selectively, unless I bring him through a questionnaire sent to the plurality of ideas, to which he could express himself.
second Even as a staunch enemy
advertising - the whole industry is highly contrary to me - I am annoyed about that far from any active advertising psychology people who believe that they would like to participate in free and surveys. Have I taken my time? For is not worth my time? This will ask the called customer, we respect him not a little small gifts, a modest, but still provide significant benefit as compensation for his trouble. So we constructed people.
So I must in polls, especially if it is not a peer, sonern to customers is to offer something. This can - not the Worst idea - a booklet to be with the General Index of booksellers or the modest but carefully prepared digital copy of an old bookseller leader in 1870 or something small nice that the customer receives for its survey, in return, sending as book delivery.
third
Dr. Beasley guaranteed anonymity. - As far as I can see, we only bookseller with the Tick are subject anonymity. Otherwise, people hate deal, "anonymizing" They want to guarantee their good name for what they write. Only personally responsible for opinions from customers really go into depth. We can not obsessive-compulsive disorders such as the "foreclosed" Xing-circle transferred to the customer.
4th
The survey in the formulations may contain explicit F rage listen. It describes succinctly as with typical situations, circumstances, events, and invites customers to submit its position then.
The basic idea of such a poll is correct, the results I was very excited. But Beasley editor should be as action that he thinks this task with the same care and reasonably implemented, as he does with chichi fairs in Abu Dhabi and Hong Kong or manuscript exhibitions in Munich.
Especially as the result of the poll this time may also be interested in noble booksellers ...
For the possible use of the photos we thank welt.de that owns the rights. Image is a simple request, removed.
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